The Jake is a classic big fish lure. It s narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see the Jake as a forage baitfish struggling for survival as it attempts to swim upright. The high-impact lip is designed to hammer the structure, trees or rocks–driving the large trophy-class fish to take action. It is equally effective cast, trolled or twitched. Simply put, it s a killer lure!